Teaser Trailer 4

The Guest:

• Diegetic sound of door bell before fist shot even comes on screen.
• Shot of guns and protagonist instantly lets the audience know that the film is of the thriller/action genre. Guns are conventional of these two genres as they symbolise danger and violence.
• Titles are plain white and flash up onto the screen quickly and the sound increases in time as they appear. This emphasises the excitement and dramatic tone the teaser is trying to create.
• Diegetic sound of fighting is stereotypical of the genre.
• Long shot of explosion behind car. Explosions are conventional of action films and excite/interest the audience. 
• Fast paced action music as the main title appears.
• Shots cut quickly and almost merge together which helps to emphasise the action genre as a lot is happening. 
• First shot and end shots are from the same scene which is very effective. 

Teaser Trailer 3

Halloween 3: Season of the Witch

• This trailer is good because it uses a build up of tension.
• The tension and suspense is built as the camera zooms in closer and closer on the witch's face. Finally the eyes open and they are a piercing green which emphasises the power/scariness of the witch. 
• A spider crawls out of the witch's mouth on a thread of web. Spiders are often included in horror films as they are seen as a creature of fear and often found conventionally in dark and quiet locations. These locations are where many horror films are set. Many people fear spiders and so horror films often use them to intensify fear and suspense within the audience. 

Teaser Trailer 2

Friday the 13th, Part VIII: Jason Takes Manhattan:

• This trailer is good because the music is misleading at first. The music starts off by being quite upbeat and stereotypical of the happy New York, big city vibe. This gives the audience the impression that the tone of the film will be fairly happy and upbeat.
• For the majority of the teaser, you can't see the antagonist properly as he is turned around and facing away from the camera. At the end of the trailer the antagonist turns round and surprises people. You see his mask and weapon which both have conventions of the horror genre. As soon as the audience see his face the music changes tone and gets far more dramatic.
• After the antagonist has properly been shown it then cuts to a montage of different people screaming. Screaming is often very associated with the horror genre as it shows fear and danger. 

Teaser Trailer 1

A Nightmare on Elm Street 3: Dream Warriors

• This is a teaser trailer for a horror film.
• The idea that the trailer includes a child instantly makes the tone more serious and uneasy. As soon as a film includes a child in danger the tone of it drops and the audience are clearly more tense.
• The child is singing a nursery rhyme which is creepy and unsettling in itself. The words have been adapted to be specific for the tone of the film. It includes lines like "Freddy's coming to get you" which refers to the main antagonist. 
• The room the child is sat in is dark and quiet which is a conventional location for horror films. 
• The hand that pops up at the end is shocking and the dramatic music makes it even scarier. 

Conventions of Trailers

• Trailers always have the green screen at the very beginning that states that the 'preview has been approved for appropriate audiences'. This screen usually lasts for about 5-7 seconds to ensure that the audience had time to read it properly.
• The title/logo of the institution that produced the film conventionally appears after the first green screen. This shows the audience clearly the company that produced the film and allows them to briefly promote themselves/claim recognition for the film.
• Often the trailer will begin with an establishing shot to display the films location instantly or to emphasise the significance of the location. If not then the trailer could begin with a shot of the main character or a character that plays a significant role in the films narrative. 
• Fast fade to black transitions are conventionally used between shots in films with a horror or thriller genre. 
• Many film trailers use voiceovers that talk over the shots. These voiceovers could either be from one of the main characters giving their insight and setting the tone of the film. On the other hand it could be a voiceover of somebody different outlining the films plot. In horror film trailers they often use a mans voice and make him speak slowly or creepily to increase tension. In romance trailers the stereotypical cheesy Hollywood voiceover is sometimes used. 
• In films of a horror or thriller stereotype, the music often starts off as quite upbeat and relaxed as the main characters are living happily and the antagonist hasn't appeared yet, but when the antagonist comes in and bad things start happening, the music gets more dramatic and intense. It often gets louder throughout the trailer. 
• Trailers will almost always include the release date or season e.g. "This Summer"
• In Romance films with teens the trailer conventionally includes shots of the school and shots of big groups of friends.
• All trailers include titles and the title of the film appears at the end of the trailer in a memorable font so that the name of the film stays in the audiences mind. 
• Comedy trailers often use an upbeat song often a popular pop song or a song with lyrics relating to the film. Romance trailers often use love songs. 

Teaser Trailers:

• Teaser trailers are shorter and don't include as much as theatrical trailers, as they are designed create excitement for a film without giving much away. 
• Teasers create mystery whereas Theatricals promote. 
• Teasers usually last up to 1 minute 30seconds, trailers can last up to 2 minutes 30. 
• Theatrical trailers are shown closer to the films release date.

What is a Teaser Trailer?

The term 'teaser trailer' refers to a form of advertising that is short and combined and uses small/cryptic advertisements. Teaser trailers are used to promote a bigger campaign. Often they are used to create hype about something up to a year before it is actually released. Films often use short teaser trailers to excite the audience by giving them just enough information to get excited/know what the new film is about, but not enough information to give away much of the films narrative. The name 'teaser' is used because teaser trailers are designed to tease people, they make people want to watch something and get the audience hyped for the films release. Teaser trailers are often an effective way of virally marketing a film because they don't need to be that long to be effective. Teasers differ from theatrical trailers in the way that teaser trailers are a shortened version of the theatrical trailer. Teaser trailers only show a tiny bit of the film and often don't give the audience much of an idea of the narrative. Theatrical trailers are used to preview the film, they contain a lot more and are longer. Theatrical trailers are exhibited in cinemas in order to promote a new film to an audience. Teaser trailers can now differ in length greatly, a teaser trailer can range from either 10 seconds long right up to 2 minutes. Teasers vary in length and can be up to 1minute 30 seconds long but now the name is used loosely and opinions differ on the maximum length a teaser can be.