What is a Teaser Trailer?

The term 'teaser trailer' refers to a form of advertising that is short and combined and uses small/cryptic advertisements. Teaser trailers are used to promote a bigger campaign. Often they are used to create hype about something up to a year before it is actually released. Films often use short teaser trailers to excite the audience by giving them just enough information to get excited/know what the new film is about, but not enough information to give away much of the films narrative. The name 'teaser' is used because teaser trailers are designed to tease people, they make people want to watch something and get the audience hyped for the films release. Teaser trailers are often an effective way of virally marketing a film because they don't need to be that long to be effective. Teasers differ from theatrical trailers in the way that teaser trailers are a shortened version of the theatrical trailer. Teaser trailers only show a tiny bit of the film and often don't give the audience much of an idea of the narrative. Theatrical trailers are used to preview the film, they contain a lot more and are longer. Theatrical trailers are exhibited in cinemas in order to promote a new film to an audience. Teaser trailers can now differ in length greatly, a teaser trailer can range from either 10 seconds long right up to 2 minutes. Teasers vary in length and can be up to 1minute 30 seconds long but now the name is used loosely and opinions differ on the maximum length a teaser can be.